ABOUT
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OUR STORYITT SWIM was created in 2016 and focuses on creating timeless, versatile and sustainable swimwear and activewear for forward-thinking, conscious women who care about style, performance and environment. |
OUR APPROACH
Our designs are a modernised minimal approach to creating classic, feminine and sexy swimwear for modern woman. Our collection is an ode to simplicity and minimalism. Our styles are functional enough to be worn beyond the beach as a loungewear and also suitable for light exercise activities. Our swimwear is available in a wide range of colours.
OUR VISION
Our debut activewear collection IMPOSSIBLE ACTIVE adopts a “less-is-more' approach and design ethos as it's produced in a very small batch from regenerated ECONYL. We wanted to integrate the ITT SWIM DNA into the activewear pieces: timeless, minimal and functional. The activewear is purposely designed to align with our pre-existing swimwear collection so that you can mix and match a consistent style whether you working out, heading out or spending a day at the beach. We created activewear for women who strive for balance in performance, functionality and quality. Clean lines, functional details and luxurious refinement are the defining feature for Impossible Active. Our designs are - responsibly crafted essentials, built to last for many years to come. The swimwear and activewear lines are both performance-driven and responsible.
